One shared source of clarity

Building got cheap.
Deciding what to build didn't.

Nazr decomposes leadership priorities into workstreams and tasks, with a human approving every layer. One shared source of clarity for leadership, product, and engineering.

app.nazr.com

Dashboard

3 priorities · 5 streams · 18 tasks
P1Improve onboarding activationHighIn Progress33%
Redesign signup flow5 tasksJSCriticalIn Progress
Build OAuth callback handlerDevCompleted
Single-screen signup UIDesignApproved
Instrument step drop-offDataApproved

Why now

The bottleneck moved upstream.

The cost of writing code has collapsed. Teams can now build faster than they can decide what to build, why, and in what order. The constraint is no longer engineering throughput. It is product clarity and a coherent path from intent to execution.

Education fixes how well one person uses AI. Nazr fixes how an organisation uses AI together.

How it works

Strategy, decomposed into work.

Nazr pushes strategy downward into work, the opposite of bottom-up systems that collect tickets and roll them up. Each layer is decomposed from the one above it.

PRIORITIES

The strategic intent

What the organisation is trying to achieve.

WORKSTREAMS

The bodies of work that deliver a priority

Coherent efforts that ladder directly up to strategic intent.

TASKS

Work that's ready to do

Specific enough to be picked up and shipped, by a person or a coding agent.

Email verificationSSO connectDemo org generatorEmpty states

Top-down by design. Intent is decomposed into work, not assembled from tickets after the fact.

Discoveries surface back up. What teams learn lower down rolls upward, so leadership sees reality, not just the original plan.

A human approves each layer. Decomposition with judgement, not automation that runs away from you.

Three views, one source of truth

The same structure, seen three ways.

One underlying graph. Switch the lens and the same work reframes for each role. This is the live product.

app.nazr.com/dashboard

Leadership

Q3 · everything laddering up
Priorities
3
On track
2 / 3
Overall progress
41%

Improve onboarding activation

Product · shaping the middle
Redesign signup flow5 tasksJSCriticalIn Progress
Build OAuth callback handlerCompleted
Single-screen signup UIApproved

Tasks · ready to do

Engineering · Redesign signup flow
Build OAuth callback handlerDevHighCompleted
Add magic-link loginDevSend to Claude CodeIn Progress
Single-screen signup UIDesignHighApproved
Instrument step drop-offDataMediumApproved
Usability test the new flowResearchLowDraft
Leadership sees the whole: every priority and how it ladders up.

What Nazr is not

It isn't Jira. It isn't Linear. It isn't a board.

A PRD-first toolAn issue trackerBottom-up intake or ticketingA generic project board

PRDs are export artifacts the system produces when you need them, not a gate you pass through to start work. Nazr starts from intent and works downward, so the plan and the work are the same object.

Engineering handoff

From strategic intent to shipped work, continuous.

Engineering tasks flow straight into coding agents with send-to-Claude-Code, so the path from what you decided to what gets built never breaks.

Redesign signup flow

2 of 5 ready to ship
SSO connect (SAML + OIDC)DevSend to Claude CodeBuilding
Build OAuth callback handlerDevCompleted

How we're different

Not another tracker.

Who it's for

For product orgs already shipping with AI.

Built for teams feeling the upstream misalignment, where work moves fast at the bottom while the connection to strategy frays. The task-quality payoff is felt by engineering too.

Heads of ProductVPs of ProductCPOsCTOsEngineering leaders

Backed by Techstart Ventures

Stop losing the thread between what you decided and what gets built.

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